Religion and advertising :: essays research papers

Advertising and ReligionAnyone who seems to be in the business of promoting themselves or their product is turning to religion to gain a larger audience. result the religion of Kaballah for instance, five years ago many a(prenominal) of us would openly admit that we had never heard of the religion to begin with. But now, thanks to the media many of us know Kaballah is the religion practiced by such celebrities as Madonna and Britney Spears. In all actuality Kaballah is a more spiritual break up of the Jewish religion.Many religions are now branching out and using the media to market their religion and sparking serious debates in the process. Many feel that it is moderately immoral for churches to use the media to market themselves in the mainstream. Some believe the religions should only when sell themselves, but not literally.As Americans we now see television commercials for churches and services on regular broadcast channels. Another fairly late trend that we see are chu rches in strip malls or plazas. nigh to our favorite outlet cigarette shop, local retail store, Bingo hall, or fast food chain there are churches. Much of the advert we see for religions is on a smaller scale and not so mainstream. The religion of Jehovahs Witness often sends its members door-to-door to bed covering their word, give out information, in hope to maintain new members. Those of us who have been privileged with a visit know that they are betimes risers and like to travel in pairs, so as to take turns overtake us with spoken word and pamphlets.One of the largest trends of advertising that we have seen is the erosion of a cross. What used to be a symbol of ones beliefs and values has survive a mere fashion accessory. In the world of celebrities and bling-bling, a word associated with the amount of visible jewelry shown, a platinum cross thread adorned with diamonds and/or jewels is a sign of wealth and defines your degree of celebrity. merely not everyone is into advertising religion in the mainstream. In January 2005 an article was produce in USA Today about a conflict amid Rolling Stone Magazine and Zondervan Bible, one of the largest Bible publishers over an ad targeted at spiritually intrigued, 18-to-34-year-olds.Rolling Stone, which rejected the ad just weeks before its scheduled run date, cited an unwritten policy against accepting ads that contain spectral messages. Executives for Zondervan say Rolling Stone was a key part of its $1 million campaign targeted at young adults.