Marketing at Nike Essay -- Business Management Studies

Marketing at NikeThe purpose of Nike is to meet unfeigned and potential guest ask,doing this the ethical and legal way. Marketing is about businesses much(prenominal) as Nike, getting the fruit to the mightily sort of people at theright price in the right place, by using the right promotion. Nikemoldiness hind end the right product at the right audience, for example, itwould be worthless aiming sports shoes to older people because theydont exercising because they argon to old and weak.For the trade strategy to be successful Nike must(prenominal)(prenominal) follow the mainprincipal of marketing, which is identifying and meeting actual andpotential client needs, however, to follow this principal the nextprincipals listed must be followed Understanding customer needs, Understand and keep ahead of the competition, Communicate effectively with its customers to satisfy customer expectations, Co-ordinate its functions to achieve marketing aims, Be aware of constraints on marke ting activities.To understand customers needs, Nike must be aware of their customerschanges in tastes and preferences, the business will pay to keep upto date with what customers want.Incomes must also be considered. This is important because if anexpensive product was aimed at adults who are on the poorer end of themarket, and they basically couldnt afford it then the product willnot sell. Therefore, the price of the product will obviously have tocompliment the target market in order for it to be successful.Nike needs to understand and keep ahead of competition (other sportbrands e.g. Adidas and Gap) to do this Nike must have bettermarketing strategies and activities. In order to be the dress hatcompetitor, Nike should have better products and more high timbreproducts with excellent quality and must keep trying to improve them.Competition analysis fecal matter be used to check what their competitors aredoing in order to suppress them.For Nike to get their message across they w ill need to communicatewith the customers. Nike must discover how to get the message acrossabout the new product, this could be through several ways ofadvertising, such as, leaflets, radio stations or even television,Nike must chose the best advertising method to suit the target marketand actually promote the product.Understanding customer needs is some other of the activities Nike carriesout. They do this by carryi... ...n as possible. This is very important to Nike asthey joint they dont operate no sweat shop policy. As Nike manufacturesmany of their products abroad it needs to ensure all the rules andregulations are be followed abroad to. These have been concerns bypressure groups that suspects that Nike isnt following their mark ofconduct abroad, in the factories that are producing their products,however their isnt no exchange evidence. Consumers are very concernedthat products they are purchasing are produced ethically and when theystart doubting businesses they may start to boycott and purchasesalternative products hit their competitors.Consumers have a right to know how the products are being do thatthey produce, there is also a UN agreement the ethical constraints forNike are no child Labour or unfair pay, that the employees get 8 aweek and it would take them a whole month to barter for on of the shirts theyare producing without spending any of their money on food, weewee etc.some people would consider that to be unfair but compared to otherlocal jobs they are being paid a component part more. Also hours Nikes employeeswere required to work are 14 hour shifts which Nike also still denies.