Paper Essay Example | Topics and Well Written Essays - 2500 words

Paper - Essay ExampleIndeed, the tribute role seafood trafficker had inducted new trawlers in the fleet and replaced old outdated boats with the newly manufactured. In addition, the companion also modified its processing system thereby improving the shelf life of its seafood products. The abovementioned initiatives enabled the American seller to ensure better catch and enhance internal productive capacity and efficiency. Demand increased considerably for premium quality Neptune Gold products, yet the inventories stockpiled as supply side had easily offset real demand patterns. The top management had been expecting that situation would aggravate further because it was not practically possible to bewilder supply and demand forces in equilibrium by reducing supply or fish catch. In pitiable, Neptune had been facing a grave strategic issue of rising stocks for which no immediate solution was gettable in the short run. Rita Sanchezs recommendation about introducing a new low price d brand, for which quality would be similar to that of existing Neptune Gold line products, indeed have both positive and negative consequences that bequeath be discussed in detail in the following paragraphs (Kesner and Walters, pp. 2-3, 2005).After analyzing the internal and external business environment of Neptune Gourmet, I would endorse the new strategy regarding the introduction of a new brand, namely, Neptune Silver of premium quality products. It would not really matter if this strategy could lead to short-term migration of customers of premium quality brand toward affordable yet similar quality seafood products. Indeed, the reason being the fact Neptune could implement it as a short run strategy and reduce its inventory levels in next two months. Obviously, this strategy would not still attract existing customers but also entice new customers who have not yet assay Neptunes optimal quality seafood. Once,