General Motors Global Strategy Essay Example | Topics and Well Written Essays - 1250 words

General Motors Global Strategy - Essay ExampleDuring the year 2005, 9.17 million cars and trucks from the GM stable were sold worldwide under the popular brand names, which are Chevrolet, Cadillac, Buick, Opel, GM Daewoo, Pontiac, Saturn and Vauxhall. Besides, GM runs one of the major financial companies of the world, GMAC Financial operate offering automotive, residential and commercial financing and insurance. GMs concern for vehicle caoutchouc, security and information services has led to its formation of OnStar subsidiary. (The Company Corporate Information)In its assay for forging global partnership and consumer relationships, GM has been the majority shareholder in GM Daewoo Auto & Technology Company of S. Korea, and has product, powertrain and buying collaborations with Suzuki Motor Corp and Isuzu Motors Ltd. of Japan. It withal holds advanced technology collaborations with DaimlerChrysler AG and BMW AG of Germany and Toyota of Japan. Besides it has also vehicle productio n ventures with various automakers across the globe inclusive of Toyota, Suzuki, Sanghai Automotive Industry Corp. of mainland China and Renault SA of France. US constitute the largest national market of GM after which comes China, Canada, the UK and Germany. (The Company Company Profile)GM has achieved definite success in their global business. ... GM acts locally, nevertheless thinks and makes profit on a global basis. In its commitment for environment issues, GM remains concerned for meeting the emission standards for not only the US but also aligns with its global partners for tackling the global problems of emissions. (General Motors) Application of modern technology has always been the global strategy at GM. Its technology on vehicle safety strategy aims at treatment before a crash, during a crash and after a crash to facilitate the driver in avoiding possible crashes, decrement of possible injuries out of a crash and caution emergency rescue to a crash and assist in providi ng information to aid rescue specialists. In its endeavor towards attaining quality, GM has an integrated quality strategy, which unifies every constituent of GM to propel enhancement towards common quality goals. The business proposals in each in operation(p) area like Engineering, Purchase, Marketing and Manufacturing gives relation to the quality strategy and streamlines the responsibility that every organization contributes in reaching the quality objectives that concentrates in producing genuine results. (Our Products Our fomite strategy) Recent surveys of GM exhibits enhanced quality, performance that is above the industry average. Its centre on deign is led by the global life cycle analytic thinking subcommittee wherein the engineers at the company across the globe share important information regarding the design for environment, analysis of life-cycle of various materials and recycling of vehicles. The design engineers at GM focus on designs that give economy in fuel cons umption and reduced emissions enhance safety and