Extra Credit for Reflective Essay Essay Example for Free

Extra Credit for Reflective Essay Essay My writing is nowhere near what I would consider good. I am the only one to blame. As I previously stated in other class assignments, I dropped out of high school in the middle of ninth grade. Ever since then, I never did any sort of writing, unless it was for work. Instead of working on my writing and education in general these past 6 years, I have been ignoring the fact that being educated will get me further in life and help me live more comfortably. What pushed me get back into school was the birth of my daughter as well as my interest in becoming a police officer. Aside from my horrible credit history, I knew from the start that my writing needs improvement if I even want to get through the screening process for new hires. In class, I realized how much there is to writing certain texts. Specially with essays, there was terms mentioned that I was not thought with or I just simply forgot about them. Learning grammar was of great help to me as I see grammar as my biggest weakness when it comes to writing. I specifically remember the presentation about proper usage on the apostrophe, because I was guilty on using it incorrectly with plural nouns. What I would have liked, however, is that grammar should have been taught not by the students, but by the professor. Some of the presentations seemed very important and essential to writing but they were not all clear to understand. Others had good information but it was hard for me to keep interest as the speaker read line after line of text of what seemed to be copy and paste definitions. Aside from that minor flaw, I thought the class was good overall. I just wish I had more free time so I can take  another class that supersedes this one. If I get thru the hiring process, I will have to be a good writer as police officers have to generate many accurate reports throughout their work day. Since incorrect grammar can completely change the meaning of something, I do not want it to be my weakest link when it comes to my law enforcement career. Especially since being a bad writer is correctable. Whether I take another class or buy a  book on grammar, I will attempt to improve it. Even if its a little at a time. As long as I am moving forward and not backwards, my future looks brighter than before I got back into school.

health drinks Essay -- essays research papers

Importance and Effects of Health drinks and Soft drinks in 21st century Introduction: Here we are going to discuss about the relevance and effects of health drinks and soft drinks like coke. We have explained in our study the advantages and disadvantages of these drinks. What are the ingredients of these drinks? How are they affecting every age group in the 21st century? Should they be used or not and if used in what amounts. The importance of these drinks help us to peep into their world and the drinking habits developed by people. According to a study 33% of U.S. adults that are 20 years of age or older are estimated to be overweight. Furthermore, over 58 million Americans weigh at least 20% or more than their ideal body weight. With exhaustion and high stress levels due to hectic lifestyles, many people are relying on energy drinks to give them that second wind. Whether they help to stay awake through a test that day, or revive you for a party that night, energy drinks are much appreciated, and are becoming quite popular. With energy drinks increase in popularity, and high demand, many companies have decided to come out with one. Companies such as SoBe, have SoBe Adrenaline Rush, Starbucks DoubleShot espresso and cream, and Mountain Dews AMP energy drink. Other popular energy drinks include, Red Bull and Rockstar. SoBe Adrenaline Rush has the familiar tangy taste of a grapefruit with a light yellow color. It contains 1000 mg taurine, 500 mg d-Ribose, 250 mg L-Carnitine, 100 mg Inositol, 50 mg Guarana, and 25 mg Panex Ginseng. This drink including many others is not recommended for children, pregnant women, or persons sensitive to Caffeine. Starbucks DoubleShot espresso and cream in caramel in color, and tastes very similar to the coffee frappuccinos Starbucks has in the glass bottles. It is definitely a great drink to waken up with in the morning. AMP energy drink (from Mountain Dew) contains matodextrin, Ginseng, Taurine, B vitamins and Guarana. It is sour and tangy and tastes like fruit snacks. Like mountain dew, AMP is a lime green color. Red Bull is a yellow drink with a sour, tart taste. that includes, 1000 mg taurine, 600 mg glucuronolactone, and 80 g of caffeine. The benefits you get from drinking a Red Bull include, improving your performance, concentration, and reaction speed, vigilance, emotional status. It stimulates your metabolis... ...ng obesity and bone weakening has the potential to synergistically undermine future health. Adolescents and kids don't think long-term. But what happens when these soft-drinking people become young or middle-aged adults and they have osteoporosis, sedentary living and obesity? By that time, switching to water, milk or fruit juice may be too little, too late. To curb this problem the only solution is to provide access to healthier drinks and snacks and prohibits soft drinks contracts in schools and eliminates school advertising and promotional events that promote unhealthy snack and beverage choices. Alternative acceptable beverages include water, unsweetened flavored waters, 100% fruit juice, 100% vegetable juice and low fat plain and flavored milk. Conclusion: From this we can conclude that fizzy drinks and the health drinks both can be injuries to health if use in excess. Every thing that is used within its limits is useful rather then consuming it over and over. Health drinks or energy drinks have a better substitute like pure 100% juices etc... Health drinks can be used but to a proper extent. But a fizzy drink like coke has no better effects to the health rather worsens it.

The Rise and Decline of the Roman Republic

R. Griffin Professor Terry HIST 101 26 May 2010 The Rise and Decline of the Roman Republic To this day, there have been few governmental declines comparable to that of the Roman Republic. Once a thriving republic with an established system of government, Rome was the first society in which any free citizen could have a say, directly or indirectly, in governmental actions and decisions. For years, this stability of the government corresponded to several conquests, and the future of the Republic appeared to be very bright; however, increasing economic, social, and political issues tore apart a government, which appeared to be flawless.The events that directly led to Rome's relapse from a thriving republic years ahead of its time, with divided power and stability, to a chaotic system of government consisting of dictators and frequent turmoil provide a clear example of the misuse of power by several individuals. This research will explain the events and circumstances that directly lead t o the decline of the Roman republic. By 287 B. C. Rome had created a governmental system years ahead of it's time. Rome modified this political system several times over the years in order to deal with internal conflicts and managed to establish a complex, yet organized government. The Romans had a clear concept of executive authority, embodied in their word, imperium, or ‘the right to command'† (Spielvogel 117). Atop the chain of command were the two consuls and praetor. These elected officials served one-year terms, with the consuls having a military focus and the praetor having a political focus. As the Roman republic expanded, pro-praetors and pro-consuls, who previously served as consuls and praetors, were also appointed to govern the Roman provinces. Furthermore, Administrators, or officials with specialized duties helped assisting the Consuls and Praetor. Quaestors were in charge of overseeing financial affairs.Aediles supervised the games. Also, Censors were appo inted to gather an assessment of the population. The main purpose of establishing this position was to aid in formulating taxes. A major modification that solidified Rome as a governed republic was the addition of the senate. It consisted of three hundred advising elders who served life-long terms. Since they did not have legislative authority, they could not make laws. Finally, the Centuriate Assembly contained high ranking Roman army officers functioning in a political role. â€Å"By any reasonable standards the constitution worked smoothly.There was no interruption in the annual election of office holders, and not a single Roman is known to have been killed, or even injured, in political violence during the period† (Millar 2). The Roman population consisted of the Patricians and Plebeians, with the plebs being the majority. The Plebeians, who were underprivileged and poor, opposed the aristocratic patricians because they did not have the same rights as them. Moreover, the patricians controlled the entire government, and the hard-working farmers and small landowners of the plebeian group could not hold office and have someone to represent them politically.When the plebs became tired of the inequality of the government they essentially went on strike and left Rome. â€Å"The patricians, realizing that they could not defend Rome by themselves, were forced to compromise. Two new officials known as the tribunes of the plebs were instituted. These tribunes were given the power to protect the plebeians from arrest by patrician magistrates. Moreover, a new popular assembly for plebeians only, called the council of the plebs, was created in 471 B. C. † (Spievogel 118). This allowed the plebs to make governmental proposals, but they still did not have a true voice in the government.For the next two hundred seven years, more rights were granted to plebeians, and â€Å"by 287 B. C. all Roman citizens were equal under the law, and could strive for politic al office† (Spievogel 120). By now the republic had adopted the Plebiscite, which were laws created by the plebs. For the next one hundred fifty-four years, the Roman Republic thrived, making several conquests, while also establishing allies. Rome and its neighbors of the Italian peninsula were seemingly in a constant feud, which eventually led to a series of battles and wars and â€Å"by 267 B. C. the Romans completed their conquest of southern Italy. After crushing the remaining Etruscan states to the north, Rome had conquered all of Italy, except the extreme north, by 264 B. C. † (Spievogel 120). Rome also established many allies along the way: â€Å"To rule Italy, the Romans devised the Roman confederation in 338 B. C. Under this system, Rome allowed some peoples (especially the Latins) to have full Roman citizenship. Most of the remaining communities were made allies† (Spievogel 120). With the use of these allies and the powerful Roman army, the Romans faced little opposition in conquering Italy. In the course of their expansion throughout Italy, the Romans pursued consistent policies that help explain their success. The Romans excelled at making the correct diplomatic decisions†¦. Though firm and even cruel when necessary, rebellions were crushed without mercy† (Spievogel 120). Incorporating similar strategy that they used in conquering the Italian peninsula, the Romans success continued in their conquest of the majority vast Mediterranean islands and coastlines. Among these conquests were the islands of Corsica and Sardinia, Spain, Macedonia, Carthage, and Pergamum.At this point, almost the entire Mediterranean Sea was controlled Roman Republic, while the government and military continued to be run effectively, But things would soon change. According to Spievogel, due to a snowball effect of social, economic and political issues the decline and fall of the Roman Republic began around 133 B. C. As previously stated, the ple beians and patricians were eventually made equal in all aspects of Roman government and livelihood; however â€Å"the magistracies and senate were increasingly controlled by a relatively select circle of wealthy and powerful families – both patrician and plebeian – called the nobles.From 233 – 133 B. C. , eighty percent of the consuls came from twenty-six families† (Spievogel 134). The voice of the public was becoming muted, which is always a gateway to rebellion and uprising. Like most civilizations before them, the Romans were built on agriculture and farming by individual landowners. These farmers made up the majority of the Roman army as well. â€Å"In order to win the Punic wars, Rome had to increase the term of military service to six years.Now when the soldiers returned after many years of service abroad, they found their farms so deteriorated, that they chose to sell out instead of remaining on the land† (Spievogel 136). The aristocrats als o began to accumulate this land and hired slaves to produce a variety of crops that the independent farmers couldn't compete with. Farmers continued to lose money and property. Consequently, the cities became crowded with these ex-farmers, serving as day laborers. â€Å"This new class of urban proletariat formed a highly unsustainable mass.Thus Rome's economic, social, and political problems were serious and needed attention† (Spievogel 136). Tiberius Gracchus wanted to fix the growing problem of landless farmers in Rome, thinking it would solve many of the issues causing Rome's decline. When he was elected as one of the tribunes of the plebs, he passed a bill whereby the government would divide the public land, used by large landowners, among the landless farmers. â€Å"Many senators, themselves large landowners whose estates included tracts of public land, were furious, and a group of them took the law into their own hands and assassinated Tiberius† (Spievogel 136).T he death of Tiberius marked the beginning of the end of the Roman Republic. For the next one hundred years, the chaotic Roman government saw more assassinations, dictators, and rebellions. An excerpt from â€Å"Julius Caesar† reads, â€Å"Our first glimpse of Caesar's Rome shows the tribunes, whose ancient office had been established to protect the people against the nobility's arrogance, now apparently forced to defend the republic against the people themselves† (Blits 42).Although Rome revolutionized government with a complex, and effective system that is still used as a basis for many governments, it proved to be vulnerable to increasing economic, social, and political issues, which brought about the republics destruction. These events that directly led to Rome's relapse from a thriving democracy years ahead of its time, with divided power and stability, to a chaotic system of government consisting of dictators and frequent turmoil provide a clear example of the ove rzealous quest for and misuse of power by several individuals.Sources Blits, Jan H. â€Å"Caesarism and the End of Republican Rome: Julius Caesar, Act I, Scene I. † The Journal of Politics 43. 1 (1981): 40-55. JSTOR. Web. 25 May 2010. Millar, Fergus. â€Å"The Political Character of the Classical Roman Republic, 200-151 B. C. † The Journal of Roman Studies 74 (1984): 1-19. JSTOR. Web. 25 May 2010. Spielvogel, Jackson J. Western Civilization. 7th ed. Belmont, CA: Thomson Wadsworth, 2009. Print.

Tuitions Up, Scholarships Down Essay - 596 Words

As time goes on, it seems the dream of going to college is becoming harder and harder to achieve. The average cost of attending a college is rising quickly. Depending on the college in particular, tuitions went up anywhere from $231 to $1,114 (MSNBC.com). Overall, tuitions have gone up a mind-blowing 85% in the last ten years. At the same time, funding for these colleges has gone down, creating a significant problem for blue collar families who have the intention on sending their kids to a four year college. What are the reasons behind this noticeable cut in financial aid? Is it fair to families to up the tuition and lower the amount of financial aid which is given? Large Budget cuts have forced schools to take drastic measures such as†¦show more content†¦For higher level jobs, Corporate America looks for graduates of four year schools, which makes it even harder for these community college graduates to move up in the business world. This is not a good idea to promote, seeing that these numbers will continue to creep up as time goes by, forcing more and more potential students to rely on community colleges as their first choice of school. Although some may argue that a student can receive as good of an education at a community college as a four year institution, this is totally wrong. An individual who attends a four year school receives much more knowledgeable information and learns many aspects of intercommunication skills. This is achieved through many more hours per week in the classroom than the average community college student. Teachers are not as talented and as effective in community school settings. You will find much more i ntelligent and student oriented teachers in a four year institution. The reason for these slowly rising tuitions and fees is simple. For the most part, the higher majority of the states in the U.S. are cutting the amount they spend on higher education (programs which organize financial aid use). They cannot put as much money towards these programs anymore due to the lack of tax money they are receiving. There have been so many tax cuts that it is the student and their family who is paying for most of the tuitionShow MoreRelatedSchool Tuition : Government s Perspective1643 Words   |  7 PagesYang 2/5/16 p.7 Word Count:1,550 School Tuition: Government’s perspective In the US, free education is available for everyone in the social class from the rich to the financially unstable. However, when students apply for community colleges, families are left with three choice: to pay the full cost of tuition, to apply for financial assistance, to apply for loans. Community college tuitions have been increasing from 1982, and since then it has been increasing moreRead MoreEssay On College Athletes Should Be Paid803 Words   |  4 Pagesthis event is not trickling down to the stars of the tournament. (Mitchell, Horace, and Marc Edelman.) The fact that in only 1 month of the year this is made is a colossal come up for the NCAA and CBS. Let’s not forget about the other billions of dollars made during the preseason and regular season just on weekly games and endorsements. College athletes make up most of CBS’s and NCAA’s revenue, yet they are unpaid for their services. Few athletes receive full scholarships to cover their debts, leaving Read MoreAthletes Should Not Be Paid1494 Words   |  6 PagesAthletes suit up and perform on a daily and weekly basis. Week in and week out, athletes draw in thousands and thousands of fans to speculate the flashy performance. They give the best effort, putting themselves at risk, doing anything possible to insure a victory. Players spend hours of hard work and dedication to perform the best they can. Through the dedication and performance of these athletes, speculations have aroused that athletes should begin to receive pay. Some people believe that collegiateRead MoreAdvantages Of College Tuition1693 Words   |  7 Pagescollege tuition is too expensive or not. Over the last few decades the college tuition rates have increased drastically, but is a rate increase necessarily a good or bad thing. I personally believe that the cost to attend college is too expensive especially for low and middle-income families. There are many reasons why tuition could be considered too expensive they include, rise of tuition, little financial aid, and lack of college savings to name a few. The first reason why college tuition is consideredRead MoreAthletes Should Not Be Paid1496 Words   |  6 PagesTitle Athletes suit up and perform on a daily and weekly basis. Week in and week out, athletes draw in thousands and thousands of fans to speculate the flashy performance. They give the best effort, putting themselves at risk, doing anything possible to insure a victory. Many hours of hard work are spent to perform the best they can. Through the dedication and performance of these athletes, speculations have aroused that athletes should begin to receive pay. Some people believe that colligate athletesRead MoreShould College Athletes Be Paid?1644 Words   |  7 Pagesperformance? Even though student athletes don’t receive a big paycheck at the end of the month, in one way or the other they do receive rewarding benefits through scholarships and grants because of their ability to be successful on the playing field. Thus, college athletes should not be paid because they are receiving a free education through scholarships and earning countless other benefits for being part of the univer sity’s athletic program. For this informative essay a college athlete from Colorado StateRead MoreAffordability Of Our Education : Is A College Education Worth The Cost?1729 Words   |  7 PagesSylvia Ikharo Comp 1101 March 15, 2016 Affordability of our Education Every working American family knows how hard it is today to find affordable higher education. As of the past few decades the tuition fee for most public and private colleges increased by 250 percent while income increased by 16 percent (Politico, 2013). The statistics have since then become a trend that has now evolved each year, hence; making it difficult for parents to send their children to school that can cause themRead MoreEssay about Athletic Scholarships; Pros and Cons1061 Words   |  5 PagesCollege scholarships, the attraction of every devoted sports player out there. Earning scholarships brings players together not only to step up their game, but to be enthusiastic about exceeding their academic goals. Colleges put down an amount of money to attract top athletes from high schools all over their state. Athletic meaning all sports, like golf, fencing, and water polo. Tons of schools and families support the aid colleges grant in their athletic scholarship programs, w hile others are againstRead MoreThe Cost Of Education : Tuition Cost Is On Every Student s Mind Essay1201 Words   |  5 PagesThe Cost of Education Tuition cost is on every student s mind. The cost of college tuition is an unnecessary burden that causes students to do the following: work multiple jobs, worry about financial aid, and take time from studying and being better students. Every day I m reminded of the cost of tuition. It is on my mind when I am at the grocery store trying to decide between buying food or gas so I can go to work. Or, for example, when I have to make time to study in between my three jobs IRead MoreA Poor Solution For America s Shortcoming1625 Words   |  7 Pages he made me put aside for education† (Abraham A. Ribicoff). Abraham Ribcoff grew up to be the 80th governor of Connecticut and later became JFK’s secretary of Health, Education, and Welfare. A major issue in today’s society is the debate over free community college tuition. Even though some say free community college tuition would be one step closer to saving Americas crumbling lower class, community college tuition shoul d not be completely free. An education from a community college is already very

University Thesis Statement - 781 Words

Dr. Boggess, I am writing to you today on behalf of the Concord student population in regards to the financial reasons behind students dropping out or deciding to further their education elsewhere. Concord University has one of the lowest retention rates of all the universities in West Virginia. Concord, with a retention rate of 65% is lower than the national average at 71.2% (College Navigator). Concord is experiencing high rates of dropping students and I, along with the research believe this is partially because of the finances, specifically athletic scholarships, that bring athletes to Concord University. There should be equality within the amount of money each sports team receives at a University. I cannot speak for the entire†¦show more content†¦(Heitner) Most student-athletes claim that they were not informed well enough about student loan debt and were told to just â€Å"go see financial aid†(Heitner). These students attend universities to play and bring in fans just to be sent away in four years with just as much debt as those who do not receive scholarships for sports. Greg Shanfeld, a shareholder at Wadhwani and Shanfield firm states, â€Å" Athletes should be educated on student-loan debt and the repayment process† and, â€Å"Collegiate sports are often highly glamorized, but it is important that focus is also placed on ensuring that student-athletes understand the financial repercussions of taking out loans to attend college. Collegiate athletes are always placed on a pedestal whether they wish to be there or not. But this exploitation of college freshmen that are athletes leave these individuals with thousands of dollars of debt after they are finished being a figure for the university. Freshman, including myself, never were fully informed of the financial responsibility that came with attending college. I believe Concord could do a better job of informing more of the students rather than their parents. Orientation is the first dose a student receives of â€Å"college medication† and I believe Concord could have informed the students more thoroughly of the financial obligation that college entails. A majority of parents may have attended college before or had a childShow MoreRelatedMy Writing And Writing Style Essay1300 Words   |  6 Pagesadvanced placement English and Literature courses, I was never good at writing. My writing would lack structure, reasoning, syntax, and a well-defined thesis statement. My inadequate grades on writing assignments lowered my self-esteem, so I assumed I would never enjoy writing papers because I believed I could never improve. However, since attending a university my writing style has improved far beyond my expectation. My EN 101 course enhanced my understanding of the different ways I could approach my writingRead MoreEssay about Crj 100 Week 10 Assignment 3 Probation and Punishment746 Words   |  3 Pages number and name, university name, and date of submission. The Title and Reference pages are not included in the required assignment page length. The following video shows how to write an APA Title Page: http://www.youtube.com/watch?v=o8CW6wzNYeA. o Introduction and Thesis Statement: Grab the attention of the audience of readers. It should define the topics of discussion and articulate the problem that will be discussed in the thesis statement. The thesis statement should be the lastRead MoreRecommended Procedure For Essay Writing1244 Words   |  5 Pagesfocus, expressed in a thesis statement at the end of the first paragraph. The thesis statement is the most important sentence in the whole essay; weak thesis statements lead to weak essays. In an argumentative essay, the thesis statement should express the position you are taking on an issue; in an analytical essay, it should state your finding; in a descriptive essay, it should group together the various aspects you describe. Effective essays are organized around the thesis; everything you writeRead MoreAnalysis Of John Lennon, John Jackson Do Celebrities Die Anymore805 Words   |  4 PagesMemorial University - English 1110 October 25, 2017 Anna Clorinda Raselli The Brand of Dead Celebrities The essay â€Å"John Lennon, Michael Jackson: Do Celebrities Die Anymore?† (2011) by Katrina Onstad is informative. It explains the business of dead celebrities and the new possibilities of the current technology brings with it, so that it seems that they are even alive today. Besides the illusive immortality of celebrities, it proves to be a lucrative business. 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How can you appealRead MoreThe Audience About James Stuart Blackton Revolutionized The Film Industry833 Words   |  4 PagesBrendan Cain COM11400 Ms. Carlo Speech #1 Outline Specific Purpose: To inform my audience about James Stuart Blackton revolutionized the film industry. Thesis Statement: Blackton’s first stop motion film revolutionized the film industry by helping grow the movie industry and inspiring new types of movies and services. Introduction: I. Attention-Getter: Blackton interviewed Thomas Edison in 1895; this created an interest in film for Blackton. A year later Blackton and his partner Albert E. SmithRead MoreComparative Essay1073 Words   |  5 PagesGRADE 12 UNIVERSITY ENGLISH Unit 2: Comparative Essay Writing Summative Task Task: Select a particular idea or theme and/or an aspect of form and style and analyse the way it or they is/are depicted in Archibald Lampman’s poem, â€Å"In November† and one other poem. You may use: William Wordsworth’s â€Å"The World is too much With Us†, Robert Frost’s â€Å"Dust of Snow† E.J Pratt’s A November Landscape Mary Soutar-Hynes – â€Å"For Writers Whose Work I Have Loved† In completingRead MoreOmm 622 Financial Decision Making Complete Course941 Words   |  4 Pagesdesigned to allow individuals who do not prepare accounting and financial documents to understand and use these documents as tools in effective managerial decision-making, control and planning. Topics include purposes of financial statements, analysis of financial statements using basic accounting concepts, budgeting, and financial accountability in an organization OMM 622 Financial Decision Making Week 1 10-K Ford Motor Company Review Ford Motor Company’s Form 10-K for 2012. Explain the purpose

Breat Cancer Screening Essay - 1514 Words

BREAST CANCER SCREENING DR. DANA MORTEZ ARLECIA PURVIS JULY 17, 2011 Current research shows mammograms are stronger than in the past. In a recent study it has confirmed that mammograms benefit for women in their forties and fifties. Women feel confident about the benefits that are associated with a regular mammograms for finding cancer early. However, mammograms can have their limitations. A mammogram will miss some cancers, and it sometimes can lead to follow up of findings that are not cancer that could include biopsies. Women should be told about the benefits, limitations, and potential harms that are linked with regular breast cancer screening. Mammograms can miss some cancers. But†¦show more content†¦The purpose of having a screening mammography is to identify small breast cancer. The use of film mammography can be very hard to recognize breast cancer in younger women and women that may have dense breast tissue. This is because the women normal breast tissue have a density of carcinoma. It very difficult to tell which is normal and whic h could be carcinoma. There is an advantage to the film mammography where the contrast image of the breast can be modified and could allow the differences in the detection of the tissues. According to the case study in the text it states that sixty six percent of all women and fifty one percent of women under age of fifty who has breast cancer will be identified by having a screening test (Fleming, 2008). From my research I found that having a screening mammography is a very valuable tool in the detection of breast cancer especially if it is caught early in the stages to improve the survival rate. For women who get a screening after age the of fifty have a good chance of reducing the risk of death of breast cancer from twenty five to thirty percent and women age forty the data states a very positive chance of detecting breast cancer early and great chances of survival. 2. Are the breast cancer screening patient outcomes between the Case Study data results and the current data results that you identified better or worse? I feel that the caseShow MoreRelatedBreast Cancer Website Analysis881 Words   |  4 Pagesvariances of information between two diverse websites regarding analogous topics to compare and assess their effectiveness for providing medical information on Breast Cancer to individuals. The websites that have been chosen for assessment are as follows: 1). http://www.webmd.com/breast-cancer/guide/understanding-breat-cancer-basics#1 2). http://www.cancer.gov/types/breast/hp/breast-treatment-pdq WebMD focuses on information that can be understood by individuals that are

Emilia Store for Marketing Strategy and Management- myassignmenthelp

Question: Discuss about theEmilia Store for Marketing Strategy and Management. Answer: Main Actors in the case Context Augustin Ray-Celebrated European Businessman Camilo Maria Vega-Friends of Augustin Ray Nicomedes Mallo- Board chairman Emilia, a century old retailer store is the store in the case study, with its main characters being Augustin Ray, Camilo, Maria Vega Nicomedes Mallo. In the case it is explained here it is mentioned that Emilia has been going through various strategic changes in terms of its pricing, its marketing promotions and the look and feel of the store. The store is being renovated to widen its customer base, get youngsters to the store and increase the revenue. The present leader of the store, Augustin Ray is headstrong about his vision and wants to drive the store in that direction, but the results have proved that the strategy of Augustin Ray is not working. Presentation of the problem or the dilemma Augustin Ray is of the opinion that discounting is not the best way to bring customers in the stores; it is like cheating the customers by artificially raising the price and then offering a discount on the same and making profits. In his opinion this is misleading and cheating towards the customers. He is extremely unsupportive of this marketing strategy. He has suggested some measures to counter the effect of discounting by bring in the concept of straight talk, renovating the entire place to lure youngsters and also the strategy of everyday low prices. But all these strategies seem to fall flat, the management is extremely worried about it and have advised Augustin to take corrective actions as seems fit to the store. The falling revenue in two quarters and the drop in footfall is a big concern. The dilemma is what has to be done now, in order to get the sales up and also increase the footfall in the store, at the same time put up a strong show in front of the competitors and de ma sk the effect of online sales. Presentation of different options and Pros and cons of each option Options at hand Pros Cons Hablor claro-Straight talk The communication is strong. It shows that the retailer wants to build a connect with the customer and build trust on the same lines. The strategy does not seem to work out. The customers not being aware of the straight talk. The communication strategy employed here is weak and customers find it condescending. Weak marketing execution Haz Los Calculos-Figure it out Competitive everyday prices. Backed up with huge piles of data. Policy of matching up with any stores price The theory not being tested. No evidence of research, which would guarantee the success of the strategy. Everyday low prices Hits right into the pocket of customer. Its extremely good for a price sensitive market No valid comparison The customer touch is lost Customers does not feel like he is getting something extra Low value proposition Sales Clearance, Weekend Sales Definitely get footfall in the store. Increase the revenue. Customer will feel they are the winner. Spread positive word of mouth. The exact thing which every other store is doing. The margins will be low. No new offering for the customer. Problem Solving: In my opinion, none of the strategies suggested by either Augustin The board members are wrong, or futile, the implementation and execution of the strategies is something which has to be looked at. At the end of case study, by some experts, it has been suggested that product is a big differentiator in sales. Taking a clue from the same, Emilia should focus on building its brand image as the store which provides the high quality product. In all the categories of its product offering, store should ace and not compromise on its product offering. It has been over and over said and in the history it has been mentioned, a customer always pays a price for a product of high quality and standards (Derdenger Kumar, 2013) Target Audience-Emilia in the start has its target audience as old aunties or midwives, who used to shop for their families or kids. This image has to be broken and a new branding and a communication strategy have to be used to break such image. Augustin is absolutely right in redoing the store, make it more contemporary, and get youngsters in the store by matching their taste, a brilliant strategy implemented by him. Breaking the trend is something that everyone should focus on, and Augustin is absolutely right with it. He has understood that if the store has to grow in numbers and increase the revenue, they must and should widen their target audience. The audience targeting is a very important concept in marketing, hence selectively targeting the audience and moderating the look and feel of the store, working on the prices, and couple of more strategies will definitely get numbers on the board (Rock ,2014) Marketing Mix- Emilia should work on its marketing mix. Marketing mix helps to define a clear cut marketing goal and the strategy the store is looking at, hence it should be done on high priority. Focussing on 7P- Product, price, place, promotion , physical evidence, people processes will make the store realize its goals and objectives and a clear cut strategy to achieve them (Baker, 2014) Pricing strategy- As explained in the case, the store since its start has been offering deep discounts for its customers, the store believed strongly that to gain a customer they need to offer him discount. In the process, they have kept on offering huge discounts, which ultimately led to eating into their profit margins. This type of strategy can only be adopted by players who have deep pockets and they want themselves to be positioned as a discounting store. A strict no-no for Emilia. On the contrary, the store should come up with season end sales, weekend sales, stock clearance sales, festival sales etc.; this would be more beneficial as the customers connect more with the brand who understand the needs of customers. Such occasions would make them believe that although the product is of high priced, the store does not want them to loose on the store offering due to its heavy pricing, and thus by offering discount they are doing them a favour. It goes a long way in building a conne ct and relationship with the customers (Armstrong, Kotler, Harker Brennan, 2015).Also, the store should work around the concept of bundle pricing, which says that the store should bundle its product together and offer it to the customers, it is a great improvement over discounting being offered to the customers. The bundling of the product though has to be really thought about, as to which product should be bundled with, and what value will it offer to the customer (Giri Sharma, 2014) Marketing communication- Several times it has been pointed that the store is really not working towards its communication and marketing strategy. Communication is the key concept in customer sales; the communication should be out in the open for its customers and be very clear of its objective. Once the goals of communication are identified, it becomes very easy to work around it.Communication should be spread by combining various channels of marketing, online, bill boards, newspaper ads announcing its sale day, promotion offers, discounts, newsletters, new product offering. Once the customer is engaged with the store and understands the communication brand is offering, the trust and relationship will play its role (Argenti, 2015) Feedback: Customers feedback is really important in retail business. The store should really listen to grievance of its customer, its feedback and also monitor the feedback given on the stores social pages (Serrat, 2017) Once you are listening to your customers, they will eventually realize that they are important to the store and store cares about their needs and concern. And such customers will only help the store come up with its next strategy (Moreira, 2017) Conclusion In the end, I would like to reiterate, reckless sales and clearances would give the store a jump in the revenue only at the start, and it will not be successful in its entire journey. Hence its very important for the board to understand this thing. Focussing on the 7Ps of marketing mix, would make the store understand of its entire marketing strategy and working in that direction would help them to constantly rework and rethink of how to lure the customers (Zeng, Dasgupta Weinberg, 2016). Store should understand what is the target audience and whom they want to target, accordingly use the pricing strategy in line with the audience. A customer will always pay for the product, in which he sees a value, hence, I would propose a value based pricing , instead of cost based pricing and discounts. Discounts should be offered only to make the sales superfluous, and not make it an everyday activity. Heavy discounts also have a tendency to turn the customers negative about the store, as the p resent day customer is really smart, he understands the tactics and strategy behind the discounting, thus too much discounting would make their trust vanish on the store, and also would make them habitual to discount, which in the longer run would be devastating for the store (Nagle, Hogan Zale, 2016) References: Derdenger, T. and Kumar, V., 2013. The dynamic effects of bundling as a product strategy.Marketing Science,32(6), pp.827-859. Rock, D., 2014.Quiet leadership. 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